About Us

Great Lakes International LLC is a development company, owning Crunch Fitness franchise locations throughout Michigan that are hugely successful and provide the communities they serve with all of the amenities of a much more expensive club—and a warm, friendly environment that is hard to find in the majority of fitness clubs in North America.

The Crunch brand was established and opened its first location in NYC on June 11th,1989. Much has changed from those early days —but the one thing that has remained the same is the mission that Crunch established from early on. At the core of creating the right atmosphere is our No Judgments Philosophy.

The No Judgments Philosophy is a point of view that promotes diversity and acceptance; that creates a warm, welcoming environment for members; and that puts members at ease where other gyms don’t. At Crunch there is a premium placed on individuality because we recognize that there is no one type, no one way and no one goal. Because the Crunch brand is so compelling, because of our No Judgments Philosophy is so resonant and because the value we offer is so apparent—our members find our value proposition hard to pass up.

As an organization, GLI has established a culture that is focused on providing a “10” member experience. Just as importantly, we focus on ensuring that our team members are provided a place where they can be successful and continue to grow and develop, both professionally and personally. We are known as a place where both members and employees can come to become a better version of themselves.